Designated Sponsoring 2.0 – equinet and BrandON launch innovative social media tool

In a partnership with BrandON Media AG, a provider of social intelligence services for the capital market, equinet Bank AG has today launched the innovative social media tool "equinet BrandON Investor Relations". equinet, a provider of customised solutions for all financing and capital market topics, is thereby becoming the first investment bank on the market to enable its own customers in the designated sponsoring area to integrate data from securities trading, social media and investor relations within one tool. "equinet BrandON Investor Relations Solutions" combines the information requirements of capital market participants with the communication possibilities offered by social media. Most analysts, investors and journalists already include time-relevant information from social media and Web 2.0 functionalities in their decision-making processes. The portal can be accessed from both desktop PCs and mobile devices such as smartphones and tablets.